Press Center
International
Generation Z under pressure from social networks: Deutsche Telekom launches the NOT A PASSENGER campaign in the Czech Republic
20. 8. 2026
Deutsche Telekom is launching a new NOT A PASSENGER campaign in European markets, including the Czech Republic, which focuses on Generation Z and their everyday life in the digital world. It responds to the algorithm-driven world of social media, in which young people often face pressure to look like, think or live. According to the JIM Study 2025, 21% of young people aged 12-19 agree that they are often overwhelmed by the multitude of options and stimuli on social media. Deutsche Telekom is responding to this phenomenon with a campaign whose main message is a simple challenge: not to be dragged along by trends, other people's expectations or unsolicited advice, but to take control of your own life.
Services, prices, telephones
Growing data consumption and Slovenia's victory over Croatia. T-Mobile meets holiday preferences and recalls flexible roaming packages
13. 7. 2026
A 56% increase in data consumption in non-EU countries, Turkey's popularity and Slovenia's victory over Croatia. T-Mobile's data show that the holiday preferences of Czechs are gradually changing, and countries outside the European Union are also increasingly in the lead. Customers can thus take advantage of an extended range of roaming data packages that are flexible and include the most popular summer destinations.
Financial and operational
From the development of networks to the signal from the sky. T-Mobile showed the importance of its investments in the first half of the year
6. 8. 2026
Households, companies and the public sector are increasingly dependent on digital services, and T-Mobile is responding to this development with long-term massive investments in the network and new technologies. In the first six months alone, CZK 1.5 billion was directed to network infrastructure. The basis for further development remains the steadily growing customer base, which grew by 0.7% year-on-year to 6.621 million while ther is a steady decline in the number of prepaid card users. At the same time, the 23.5% increase in mobile data consumption confirms that the pressure on infrastructure reliability and capacity remains high.
CSR and sponzoring
T-Mobile will support ten projects in the grant call that will connect schools, families and communities in the care of children's mental health
2. 7. 2026
School, library, sports club or local community. According to experts, this is where effective support for the mental health of children and young people can begin even before their problems worsen. The Community as a Support for Mental Health grant call, which was announced by T-Mobile together with the organizations Nevypusť duši and Nadace Via, will support ten projects from different regions of the Czech Republic. They will share over 1.5 million crowns.
People
T‑Mobile’s Marketing Communication to be led by Tímea Balogh
22. 6. 2026
T‑Mobile announces a personnel change in the Marketing Communication and Brand team – starting August 1, Tímea Balogh will take on the position of Head of Brand & Marketing Communication.
International
T-Mobile strengthened signal at the Běhej lesy Brdy race using drones and a micro mobile base station. In the future, the unique solution could also help in crises
18. 6. 2026
During the Běhej lesy race in Brdy, T-Mobile deployed a unique combination of two fully certified drones from Primoco UAV and a micro mobile base station to temporarily boost mobile services in an area with weak coverage. The operator also tested in real conditions the principle of alternating between two drones, which opens the door to continuous, uninterrupted deployment in the future – for example during crisis situations. The solution is being developed for use within the Deutsche Telekom group.
Other
T-Mobile celebrates 30 years in the Czech market with customers, employees and a special community grant programme
27. 7. 2026
This year marks 30 years since T-Mobile – then operating as part of the RadioMobil consortium under the Paegas brand – entered the Czech market. This autumn, the company will also commemorate 30 years since the launch of its mobile network. To mark this important milestone, T-Mobile has prepared a series of activities throughout the second half of the year, including special promotions for customers, celebrations for employees, a community grant programme and a range of events highlighting the key moments and milestones in the company's history.
News
MAGENTA TV expands its offer with TN Live and Summer Cinema
16. 6. 2026
T-Mobile is expanding the offer of our MAGENTA TV service with two new features. It is adding the news and lifestyle channel TN Live to its program offer, and at the same time, the popular thematic VOD channel Summer Cinema is returning.
Easter at T-Mobile: Eggs full of surprises as well as rewards and discounts in the app
23. 3. 2026
T-Mobile continues the spring tradition and launches the Easter Easter Egg Hunt directly in the My T Mobile application‑. From today, March 23, customers can search for and collect a total of seven themed eggs over the next three weeks, in which attractive rewards await them. They can look forward to, for example, discount vouchers, a sweet reward at the operator's stores or a new game.
T-Mobile is launching its own blog. It will offer technological innovations, a look behind the scenes and tips for customers
10. 3. 2026
T-Mobile's new blog will offer clear and understandable information in the field of telecommunications, digital services and technological innovations. The aim is to provide clear expert articles, interesting facts from behind the scenes of the company and inspiration for the use of modern technologies.
