A slight increase of customer base
Higher total revenues despite of revenue decrease from mobile services
Consumption still rising, especially with regard to data
The first quarter of 2015 confirmed persisting trends: the use of telecommunications services grew, while the average revenue per user dropped again. T-Mobile´s customer base slightly increased to nearly 6 million due to good results in the contract segment. The operator focused on further LTE roll-out, it also commercially launched mobile TV.
CUSTOMERS
As of March 31, 2015, the number of T-Mobile´s mobile customers reached almost 6 million. More than 3.5 million customers (59% of the customer base) were using one of the contract tariff plans, close to 2.5 million opted for a prepaid service. The average monthly churn rate (i.e. the share of customers who decided to stop using the operator’s services) increased to 1.5%.
| ´000 | Q1/2014 | Q1/2015 | % y/y |
| Number of customers – mobile services | 5,912 | 5,993 | 1.4% |
| Contract customers | 3,393 | 3,519 | 3.7% |
| Prepaid customers | 2,520 | 2,474 | -1.8% |
| Net adds | 81 | -7 | n/a |
| Contract customers | 64 | 19 | -70.3% |
| Prepaid customers | 18 | -26 | n/a |
| Average monthly churn – mobile services | 1.3% | 1.5% | 0.2%p |
T-Mobile’s mobile customers called an average of 154 minutes per month during the first quarter of this year, 4.8% more compared with the previous year. Consumption grew in all areas – including the number of calling minutes and text messages, but above all the volume of transmitted data increased by 37.5% compared with the same period of the previous year, reaching nearly 3,209 terabytes.
FINANCIAL INDICATORS
The operator has been partially compensating declining mobile revenues with a strong emphasis on the efficiency of all its activities, though without reducing investments in technologies and services provided to customers. Total revenues from mobile and fixed-line services reached CZK 6.6 billion, with revenues from mobile services totaling CZK 4.4 billion. The average monthly revenue per user (ARPU) decreased year-on-year by 7.2% to CZK 245. The continuously growing use of data services is mirrored in the share of non-voice services in ARPU from mobile services, which increased year on year by 4 percentage points to the record level of 41%.
| CZK | Q1/2014 | Q1/2015 | % y/y |
|---|---|---|---|
| Total revenues (million) | 5,931 | 6,563 | 10.7% |
| Service revenues (million) – mobile services | 4,709 | 4,411 | -6.3% |
| EBITDA (million) (integrated services) | 2,533 | 2,546 | 0.5% |
| EBITDA margin (EBITDA/total revenues) | 42.7% | 38.8% | -3.9%p |
ARPU – mobile services |
264 | 245 | -7.2% |
| Contract customers | 390 | 356 | -8.7% |
| Prepaid customers | 96 | 89 | -7.3% |
| Non-voice % of ARPU – mobile services | 37% |
41% | 4%p |
Company publishes consolidated figures with GTS from Q1/15.
More information on T-Mobile’s activities in Q1 2015 is available here.