Successful christmas: mobile tv application downloaded by 120,000 customers

                                                                                                                                                 

  • Mobile TV will not be counted against the mobile data limit until 30 April 2016
  • Eighty-two percent of devices use the Android operating system
  • Fairy tales were the most viewed programmes, the Three Brethren and the Crown Prince were the most recorded programmes
  • A total of 80,000 LTE-enabled devices sold during the holiday period, of which the Samsung Galaxy Core Prime accounted for 27,000                                                     

Prague, 15 January 2016 - The special Christmas offer of free Mobilní TV (“Mobile TV”) terminates at the end of January. Beginning 1 February, the Mobile TV Start plan will cost CZK 119 and the Komplet variant CZK 299 (incl. VAT). However, the operator will automatically extend the special offer, wherein the use of the service will not be counted against the mobile data limit until 30 April 2016. The Mobile TV application was downloaded by an impressive 120,000 customers, an incredible 82% of whom on an Android device. Nearly one tonne of Christmas carp from the traditional Třeboň fish-farming region was distributed as a present as part of the special Christmas offer.

“We saw more than one million individual uses of the Mobile TV application in December. Every fourth user opened the application on 25 December and 30 December,” says Václav Zadina who is in charge of the TV service at T-Mobile, adding: “Naturally, the most popular programmes were fairy tales, the most recorded were the Three Brethren aired on Nova and the Crown Prince aired on ČT1.”

While customers used the application only for rather brief periods in November, in December customers tended to view programmes for longer periods and opened the application five times per week on average. The most popular feature was time shifting, which allows viewing programmes after the original broadcast, and recording of programmes to be viewed later. A total of 25,000 hours of programming were thus stored. Recording and storing a programme for viewing up to seven days later can be done with just one click in the application. During the Christmas holidays, Mobile TV traffic started to pick up as early as at 8:00 a.m., reaching its peak at 8:00 p.m. On New Year’s Eve, the peak time was between 6:00 p.m. and 8:00 p.m.

Unlike standard TV, where the highest viewership figures are reported for programmes broadcast by the ČT, Nova and Prima channels, the Óčko music channel surprisingly ranked second among the most viewed channels on Mobile TV in December. Users watched this channel mostly around New Year’s Eve. Sports coverage has also gained considerable popularity on Mobile TV: the Biathlon World Cup and the matches of the Czech under-20 national team at the Ice Hockey World Junior Championship attracted the largest viewership.

The number of LTE-enabled devices in the T-Mobile network is now approaching one million; during the Christmas holidays only, T-Mobile sold 80,000 LTE-enabled smartphones and tablets. The most popular model was the Samsung Galaxy Core Prime (27,000 units sold), while the Samsung Galaxy S5 and iPhone 6s and 5s were the models on which Mobile TV was watched most frequently. Thanks to the special offer of not counting the use of Mobile TV against the mobile data limit, up to half of all data transmissions were via the mobile network, the other half were via Wi-Fi. LTE coverage was expanded considerably at the end of the year: the fast internet network is now available to 82% of the population of the Czech Republic. The largest number of users who accessed Mobile TV via the LTE network in mountainous areas were from Bruntál, Jablonec n. N., Jeseník, Klatovy, Prachatice, Šumperk and Trutnov.

As part of the Christmas offer, T-Mobile gave away vouchers for a traditional Czech Christmas carp from the Třeboň fish-farming region to every customer who purchased an LTE smartphone or tablet. Carp were distributed at nearly 400 outlets around the Czech Republic, a list of which was available on the operator’s website. Judging by the number of positive reactions, customers greatly appreciated the present and were especially pleased with the quality of the fish. A total of 40,000 vouchers were redeemed and nearly one tonne of carp was thus distributed.

More information can be found at www.t-mobile.cz/tv.


 
About the Company

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, is with its more than 6.2 million customers the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to converged telecommunications services, it offers TV and comprehensive ICT solutions. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists), www.t-mobile.cz/pomahame (information on the company’s CSR activities) and www.rozjezdy.cz (T-Mobile Takeoffs of the Year – a program to support small businesses).

Contact details of the press unit: press@t-press.cz.