Selected smartphones, tablets and notebooks available at a discount for the operator’s customers
The campaign will last until the end of September 2016
The operator wants to promote the benefits of devices from its distribution network
From the middle of August until the end of September, T-Mobile will offer mobile devices (smartphones, tablets and notebooks) for reduced prices within a campaign that is aimed to boost sales of devices from the operator’s distribution network. Until the end of August, the operator’s customers will have an opportunity to purchase three smartphones, one tablet (all manufactured by Samsung) and three notebooks (manufactured by Acer and Lenovo) at a discount of up to CZK 2,548. During the next month, T-Mobile will reduce the prices of additional mobile devices. The campaign will last until the end of September this year.
“From the middle until the end of August, we are reducing the prices particularly of the very popular Samsung devices. Under this time-limited offer, customers can purchase, for example, the Samsung Galaxy J5 (2016), whose price will be reduced from CZK 5,999 to CZK 3,451 – when purchasing the device in instalments, it will cost only CZK 150 per month,” says Juraj Bóna, Vice President B2C Marketing and Product Management at T-Mobile.
The operator has also reduced the prices of three notebooks; the Lenovo IdeaPad 100S – 11IBY was included in the offer especially for students, as the beginning of the school year is now approaching. This notebook, which weighs only one kilogram and has battery life of up to eight hours, costs only CZK 4,601 within the campaign.
The entire August offer of devices available at reduced prices is shown in the table below. The reduced prices are valid for residential customers when signing or extending a fixed-term contract.
| Brand and model | Standard price (CZK) | Reduced price (CZK) | Discount (CZK) | Instalments |
| Smartphone | ||||
| Samsung Galaxy J5 (2016) | 5,999 | 3,451 | 2,548 | 1 + 23x CZK 150 |
| Samsung Galaxy A3 (2016) | 6,999 | 5,751 | 1,248 | 1 + 23x CZK 250 |
| Samsung Galaxy S7 32 GB | 19,799 | 17,251 | 2,548 | 1 + 23x CZK 750 |
| Tablet | ||||
| Samsung Galaxy Tab A 10.1 | 9,599 | 8,051 | 1,548 | 1 + 23x CZK 350 |
| Notebook | ||||
| Lenovo IdeaPad 100S – 11IBY | 6,999 | 4,601 | 2,398 | 1 + 23x CZK 200 |
| Acer Aspire Switch 10E | 9,201 | 8,051 | 1,150 | 1 + 23x CZK 350 |
| Acer Aspire ES 15 - černý | 13,801 | 12,651 | 1,150 | 1 + 23x CZK 550 |
The prices include VAT.
Within the campaign, T-Mobile will communicate the benefits of the devices purchased in its distribution network as compared with the open market. The benefits include, in particular, lower prices, thorough testing, setup and fine-tuning for the possibility to use technological innovations (such as, for example VoLTE and Wi-Fi calling), a broad network of points of sales (more than 150 T-Mobile and partner shops across the Czech Republic), complete after-sale services and the possibility of purchasing devices in instalments without interest.