T-Mobile is continuing its marketing campaign revolving around the Růženka (“Rose”) mountain hotel with the launch of the campaign’s next stage on 15 August, this time centred on digital TV and new football content. The campaign will again feature Kryštof Hádek, Veronika Kubařová, Jiří Langmajer and Ctirad Götz.

While the previous campaigns presented a new concept for the offer of Magenta 1 services and the offer of fixed-line internet access, the new campaign is focused on the benefits of modern digital TV such as time-shifting for up to seven days and repeated pausing and rewinding of programmes. Moreover, T-Mobile TV newly includes two sports channels – Digi Sport 1 and Digi Sport 2 – starting with the M tariff plans. The two new sports channels offer top European football in HD quality every day: the German Bundesliga, the Italian Serie A, the Spanish La Liga and the English FA Cup. Beginning in August, Magenta TV will show campaign spots and, as a bonus, highlights and behind-the-scenes footage from the campaign shooting.

The campaign will run from 15 August until the end of October 2018; the release dates on individual types of media may vary.


More information about the campaign:

Media mix: TV, OOH, print, on-line, retail, social media

Creative concept: Saatchi & Saatchi

TV production: Boogie Films, directed by Tomáš Bařina

ATL: Saatchi & Saatchi

BTL: Havas Worldwide

Digital: Proboston Digital

Retail: Havas Worldwide

Social: Newcast

Media agency: MediaCom Praha


About the Company

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.