T-Mobile has selected five BTL agencies that have advanced to the final round of a non-public tender that the operator announced at the beginning of this April. The agencies are Havas, Hullabaloo, Intuo, KLAN and Young & Rubicam.
“Making the decision was very hard – the agencies among which we had to choose are the top agencies in their sector. It was even harder to notify some of the really good ones that they did not make it to the final round,” says Jan Stanko, Vice President Marketing Communication at T-Mobile.
In the process of selecting an agency, the operator is following the rules of the Férový tendr (“Fair Tender”) initiative. In the final round, the short-listed candidates will be requested to prepare a particular assignment. T-Mobile will then announce a maximum of two winners by the end of July.