A brand-new device every year thanks to the unique Fresh service
A blanket CZK 1,000 discount on attractive Samsung models
Attractive benefits within the Našim pro radost loyalty program

Prague, 29 October 2014 – The first part of T-Mobile’s Christmas offer brings attractive discounts on selected handsets and the unique Fresh service, allowing customers to exchange their mobile device for the latest model every year. The service, which can be activated for prices starting at CZK 49 per month, includes insurance and assists users with selling their old device. The Christmas offer also features new benefits within the Našim pro radost (“Treat for Our Customers”) loyalty program. The Christmas offer will be introduced by actor Ivan Trojan and his "class" within the campaign, which was developed again by Saatchi & Saatchi.

“We are very glad that as a leader in technological innovations we can offer another interesting service to our customers. Within this service, customers can replace their old handsets for a brand-new model every year for a very attractive price,” says Dana Tomášková, Vice President Resident Marketing at T-Mobile.

Latest models with the Fresh service                                                                                                     

The convenient Fresh service will take complete care of customers’ mobile devices, allowing them to try the latest smart device every year. Users no longer have to wait for the customary two-year period for the expiry of their contract; they can now have a brand-new mobile phone, tablet or notebook every 12 months. Moreover, they do not need to pay the entire purchase price of the device at once as they can spread it out over as many as 24 monthly instalments without interest. Another advantage consists in the possibility of selling their old model directly at T-Mobile shops and using the money thus received to cover any remaining instalments or pay a part of the price of the new device. The service also includes very practical insurance against damage or theft. The price of the service depends on the price of the model to be purchased and starts at CZK 49 per month. The Fresh service is available only with contracts for two and more years and is tied to the serial number of the given device. Customers can inquire about the indicative selling price of their old device from 1 November at

Monthly fee for the Fresh servicePrice of mobile device
  CZK 49 per month     up to CZK 4,000
                         CZK 99 per month                                CZK 4,000 – 7,000
                         CZK 149 per month                                 CZK 7,000 – 10,000
  CZK 199 per month                              more than CZK 10,000

Discounts on selected devices, products and services                                                                  

Again this year, the operator has prepared discounts on selected devices for its clients within the Christmas campaign. Customers will receive a blanket discount of CZK 1,000 on selected models. Additionally, a special discount for the most loyal customers has been prepared for Christmas. Customers who can make use of the discount will be notified via e-mail. The special discount cannot be combined with the blanket discount. Selected devices can be purchased in instalments against an advance payment starting at CZK 1.

Selected discounted models Price of mobile device

Samsung Galaxy ACE 4 LTE

CZK 3,451
                              Samsung Galaxy S5 mini LTE   CZK 9,201
                              Samsung Galaxy S5     CZK 14,951
                              Samsung Galaxy Note 4     CZK 18,401
      Samsung Galaxy Tab4 10.1 LTE    CZK 9,201

More attractive discounts on products and services will be available to all T-Mobile customers (including pre-paid card users) within the Našim pro radost loyalty program. During the pre-Christmas period, customers can make use of discounts on theatre tickets, sportswear and sports equipment, clothing from renowned brands, electronic devices, cosmetics and many other products and services. The offer at is broad and varied to match the tastes of every customer. 

More information about the Christmas offer will be available from 1 November at

About the Company

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, is with its almost 6.2 million customers the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to converged telecommunications services, it offers TV and comprehensive ICT solutions. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at, (the portal for journalists), (information on the company’s CSR activities) and (T-Mobile Takeoffs of the Year – a program to support small businesses).

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