Prague, 1 January 2008 - T-Mobile's New Year's Eve statistics again show that wishing others a Happy New Year using a mobile phone remains a favorite part of New Year's Eve celebrations. Like last year, T-Mobile customers preferred making calls to sending text messages. The heaviest traffic was registered shortly before and after midnight - most SMS were sent between 11:45 p.m. and 12:45 a.m. and most calls were made shortly after midnight, between 12:15 and 12:45 a.m. While the total number of SMS sent dropped slightly compared with last year, the number of calls and, particularly, the number of sent MMS increased.
On New Year's Eve, T-Mobile customers made almost 22.6 million calls, which represents a 5.7% increase compared with last year. This increase was also influenced by the fact that New Year's Eve fell on Monday, and thus included standard business-day traffic. The heaviest voice traffic was registered, as usual, between 12:15 and 12:30 a.m.
In comparison with last year, the number of sent text messages dropped slightly by 5.6%. In total, customers sent more than 12.9 million text messages from their mobiles. The busiest hour for text messaging was between 11:45 p.m. and 12:45 a.m. when customers sent almost 1.9 million text messages.
Multimedia messages experienced the biggest growth compared with the previous year - the number of sent MMS rose by almost 24%. While in 2006 more than 124,000 messages were processed by the MMS centre (sent from mobile phones, external applications or over the internet), this year more than 155,000 such messages were sent. The busiest MMS traffic was between 11:45 p.m. and 12:45 a.m. when more than 14,000 MMS were sent.
T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, is with its almost 6.2 million customers the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to converged telecommunications services, it offers TV and comprehensive ICT solutions. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.
T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.
More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists), www.t-mobile.cz/pomahame (information on the company’s CSR activities) and www.rozjezdy.cz (T-Mobile Takeoffs of the Year – a program to support small businesses).
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