NEW YEAR'S EVE 2013 IN THE T-MOBILE NETWORK

Number of calls increased to more than 25.2 million
More than 16.5 million SMS and 243,000 MMS
Network traffic rose by more than 15%
Volume of transmitted data increased by 94.2%

Prague, 1 January 2014 – New Year’s Eve traffic in the T-Mobile network was busier than on New Year’s Eve 2012 in all parameters. Overall network traffic increased by 15.2%, mainly thanks to data transmissions. The number of calls went up by 6.4% to more than 25.2 million. Although text messages are traditionally a less popular means of expressing New Year’s wishes, more than 16.5 million SMS passed through the network, which is 7.9% more than last year. The MMS centre processed 243,000 multimedia messages, which corresponds to a year-on-year increase by nearly 19%. The volume of transmitted data increased substantially again, by 94.2%.

Phone calls remain the most popular means of expressing one’s wishes for the New Year. The total number of incoming and outgoing calls exceeded 25.2 million, which is a 6.4% increase as compared with New Year’s Eve 2012. The number of calls made by T-Mobile customers grew by the same percentage, to nearly 13.3 million. The busiest hour, when nearly 3.2 million calls were made, was as usual the first hour after midnight. The peak was traditionally the first fifteen minutes of 2014, when the systems recorded nearly 1.2 million calls.

The total number of text messages (sent via mobile handsets and external applications) grew by 7.9% to more than 16.5 million. As to text messages sent via mobile handsets, the T-Mobile SMS centre processed nearly 13.9 million of these messages, nearly 12% more than last year. The highest number of text messages – nearly two million – passed through the network between 11:45 p.m. and 12:45 a.m. The busiest quarter of an hour was the 15 minutes between 12:15 a.m. and 12:30 a.m. on the New Year day, when nearly 600,000 text messages were sent.
 
The total number of multimedia messages (MMS) increased significantly:  the number of MMS sent via mobile handsets and external applications went up by 18.7 % to 243,000, with customers sending 152,000 of these messages via mobile handsets, which is a 16.3% increase as compared with the last year. The busiest hour was from 11:45 p.m. to 12:45 a.m., when nearly 25,000 multimedia messages sent via mobile handsets, external applications and the internet were processed by the MMS centre, more than 6,700 of which between 12:15 a.m. and 12:30 a.m.

Mobile internet also contributed to the more than 15% increase in traffic in the T-Mobile network. The total volume of transmitted data went up by 94.2%, with the largest volume of data being handled by the 3G network. Mobile internet users were most active at the time before New Year’s Eve celebrations began, between 2:45 p.m. and 3:45 p.m.

'000	2013	2012	Year-on-year change (in %)
Calls (incoming and outgoing)	25,226	23,716	6.4
Calls made by T-Mobile customers	13,290	12,497	6.4
SMS (sent via mobile handsets and external applications)	16,527	15,322	7.9
SMS sent via mobile handsets	13,861	12,395	11.8
MMS (sent via mobile handsets and external applications)	243	205	18.7
MMS sent via mobile handsets	152	130	16.3

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.