Facebook competition for the best glamorous selfie
The winner will receive a golden HTC One (M8), the only such device in the Czech Republic
The operator will offer standard HTC One (M8) devices with a CZK 2,000 discount when signing a contract

Prague, 30 May 2014 – On Monday, 2 June 2014, T-Mobile will announce a competition titled “Glam up for a Phone in Gold” (Hoď se do zlata) to win a 18-carat gold-plated HTC One (M8) worth more than CZK 80,000. This device, the only one in the Czech Republic, will be awarded to the customer whose glamorous selfie is shortlisted by the contest’s discerning juror and gets the highest number of “likes” on Facebook. The operator will also offer a CZK 2,000 discount for the standard HTC One (M8) to clients who purchase the model via T-Mobile’s e-shop while signing a contract for any of the operator’s tariff plans.

“We are glad that we can offer an opportunity to our customers to win a truly exceptional prize. We trust that the lucky winner will also be exceptionally happy as he or she will win an exclusive mobile device that no one else in the Czech Republic has,” says Jan Stanko, Vice President Marketing Communication at T-Mobile.

The rules are as follows: people will take a photo of themselves in the guise of a star or a celebrity with their handset and upload the picture to T-Mobile’s Facebook page. Lenka Vacvalová, a presenter of fashion programmes and actress, will short-list the ten best selfies according to the predetermined criteria, which include in particular the contestants’ styling and outfit. The winner will be chosen by voting – the golden HTC One (M8) will be awarded to the person whose picture receives the highest number of “likes”. The competition will run for three weeks: the first week is dedicated to uploading pictures; during the second week, Lenka Vacvalová will pick the ten finalists, and voting will take place during the third week. The winner will be announced on 27 June.

T-Mobile has prepared an attractive offer for those who are not lucky in the competition. Customers signing or extending a contract with any tariff plan for two or three years via the operator’s e-shop from 2 June will have an opportunity to purchase a standard HTC One (M8) for with a discount of CZK 2,000, i.e., for CZK 14,499 instead of the original price of CZK 16,499. When extending their contract, customers will have the possibility to purchase the handset in instalments without interest; customers signing a new contract will pay the reduced price in full upon purchase. The offer is valid while supplies last.

About the Company

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, is with its almost 6.2 million customers the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to converged telecommunications services, it offers TV and comprehensive ICT solutions. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists), www.t-mobile.cz/pomahame (information on the company’s CSR activities) and www.rozjezdy.cz (T-Mobile Takeoffs of the Year – a program to support small businesses).

Contact details of the press unit: press@t-press.cz.