- BAV SE HUDBOU - a unique offer for all users of the BAV SE tariff plan
- Completely free access to selected music events and concerts
Prague, 1 November 2007 - T-Mobile has prepared a great offer for music-loving users of the BAV SE tariff plan. Each customer who has activated the BAV SE tariff plan can attend selected music events around the whole Czech Republic completely free of charge. This is because the BAV SE plan serves as the ticket to these events.
Those that love music and are under the age of 26 can have free admission to their favorite clubs. If they use the BAV SE plan, they will get in either completely free of charge or for a significantly lower admission fee. All that is needed is to demonstrate to the BAV SE team at the club entrance that they use this tariff plan. Concerts for which the price of admission is reduced for BAV SE users in this way are clearly identified in club programs or artists' concert schedules with the BAV SE logo.
"The response to this offer has been very positive since the beginning. In the first two weeks after the offer was launched, hundreds of our young customers used it," says Zuzana Kadlečková, Head of Sponsoring at TMobile, adding: "This new program, called BAV SE HUDBOU, is planned as a long-term project. Instead of a one-off event, it is an ongoing promotion with aspects that appeal particularly to young people."
Currently, users of the BAV SE plan can choose from fourteen music clubs in the Czech Republic where this special benefit can be used and the number of such venues is rising. The music played at these clubs ranges from rock to hip-hop and electronica.
The highlights of the next two weeks will undoubtedly be two big autumn concert treks - the Vypsaná fiXa Fenomén Tour 07 (www.t-music.cz/vypsanafixa) and Clou Ghosts of November Tour (www.clouclub.cz).
The complete list of clubs and events where the offer can be used is available at www.t-music.cz/bavse.