T-Mobile’s 30th anniversary celebrations in Magenta Moments began in the summer. Customers received 30 GB of data in the operator’s app and could collect travel Magenta bottles or Magnum ice creams at T-Mobile stores. Further offers, competitions and interactive activities will follow in September.
“Just like digital gift cards, we launched Magenta Moments in the Czech Republic first within the Deutsche Telekom Group. We greatly appreciate the trust our customers have shown us from the very beginning, and we are pleased that they are keen to make use of our new offerings. For us, two million registered users are not only an important milestone, but also confirmation that it makes sense to keep finding new ways to offer customers something extra,” says Petar Babić, Chief Commercial Officer for B2C at T-Mobile Czech Republic.
“Over the past three years, our most frequently used benefits have included both partner benefits and offers directly from the operator. Customers repeatedly enjoy, for example, 1+1 tickets at CineStar cinemas, discounted menus from Bageterie Boulevard and offers from Wolt. Extra summer data and in-store gifts have also proved popular,” says Zdeněk Spurný, Tribe Lead TV and Beyond the core at T-Mobile, adding: “This summer alone, more than 200,000 customers collected an ice cream and a Magenta bottle. A USB-C cable was available in spring, while a stylish thermal mug was offered before Christmas.”
From 1 September, customers will be able to win a trip for two to Thailand through Magenta Moments, enter competitions for new smartphones, take part in a prize wheel featuring Wolt vouchers or enjoy a special menu for two from Bageterie Boulevard. The offers will focus primarily on 30% discounts and 1+1 deals. Examples include 30% discounts on selected products from Samsung, Philips and Albatros Media, Pizza Hut 1+1 offers, and 1+1 admission to Majaland and Dinosauria amusement parks.
The celebrations also include interactive elements linked to T-Mobile’s history. One of them is a virtual pet based on an element of the “T” logo. Throughout September, visitors to the Magenta Moments section can also take part in a quiz featuring the operator’s best-known advertisements. Magenta Moments has undergone a comprehensive redesign in recent weeks. The new version introduces visual and functional changes, a clearer arrangement of offers and a new division between benefits and digital gift cards.
The Magenta Moments customer programme is available in the Můj T-Mobile app. Its offers are updated regularly and combine T-Mobile benefits with partner offers, competitions and other rewards.