- T-Mobile acquired 256,000 new customers in the fourth quarter of 2003
- The customer base grew by 12% year-on-year
Prague, 27 January 2004 - As of 31 December 2003, T-Mobile registered 3,947,415 customers. The number of customers increased by 12% year-on-year. For the second time in a row, T-Mobile recorded the largest increase in customer numbers compared with all mobile operators in the Czech market. During the last quarter of 2003 alone, 256,000 new customers chose T-Mobile as their operator.
"Last year, we announced that we wanted to become the No. 1 operator in the Czech market and took the first successful steps towards this goal. Our strategy is based particularly on the â?˜keep it simple' motto," says Roland Mahler, Managing Director of T-Mobile, adding: "The numbers achieved clearly show that customers appreciate such approach â?" they gladly accepted our clearly-structured portfolio of services within the Tariff Epidemic campaign, as well as the simple Christmas offer. The strength of the international brand also contributes to our success."
A large number of new customers was also recorded in the business segment. The most important additions to the range of business customers in 2003 were companies such as Unipetrol, Škoda Auto, DHL, Toyota Peugeot Citroen Automobile and GEHE.
| Data as of 31 December 2003 | Total number of customers ('000) |
Year-on-Year increase ('000) | Increase in Q4 2003 ('000) | Market share % |
| T-Mobile | 3 947 |
438 | 256 | 41 |
| Český Mobil | 1 547 | 367 | 109 | 16 |
| Eurotel | 4 215 | 323 | 196 | 43 |
| Total number of subscribers('000) | 9 709 | |||
T-Mobile Czech Republic a.s. is the first and the only national operator in the Czech Republic who is a member of a global telecommunications group. T-Mobile has been awarded first prize in the category Most Trusted Mobile Operator in the Czech Republic in the European Trusted Brands 2002 survey organized by Reader's Digest. For more information on T-Mobile and its services, visit www.t-mobile.cz.
T-Mobile International, one of Deutsche Telekom AG's four strategic divisions, is one of the world's leading international mobile communications providers. Deutsche Telekom's subsidiaries and affiliated companies today serve over 80 million mobile customers worldwide. T-Mobile is the first transatlantic mobile communications provider utilizing the digital GSM wireless technology standard. In October 2003, T-Mobile was named Best Global Mobile Operator by the jury of the World Communications Awards 2003. For more information, visit www.t-mobile.net.