Over the past three decades, T-Mobile has evolved from a mobile network operator into a trusted technology partner, offering a broad range of services for households, businesses of all sizes, and the public sector. In addition to building state-of-the-art networks, the company now supports customers with digital transformation, cybersecurity, smart technologies, entertainment, and the development of digital skills. It also remains committed to long-term initiatives focused on education, digital inclusion, sustainability, and supporting civil society.
"Thirty years on the market is not only an opportunity to look back at what we have achieved, but above all a commitment to the future. Technology is evolving faster than ever before, and so are our customers' needs. Our ambition is to remain a company that sets the pace of innovation, AI tools, continues to drive digital transformation and delivers solutions with a positive impact on both our customers and society as a whole. Because technology only has real value when it brings people together," says Melinda Szabó, CEO of T-Mobile Czech Republic and Slovak Telekom.
The celebrations have already begun
The anniversary has already become part of T-Mobile's summer campaign. Alongside attractive seasonal offers, customers can activate a total of 30 GB of free data in the Magenta Moments app, symbolically reflecting the company's 30th anniversary. While stocks last, customers can also collect one of two summer gifts at any T-Mobile store – a bright magenta water bottle or a Magnum ice cream bar. The celebrations will continue in Magenta Moments throughout the coming months, with anniversary competitions, themed quizzes, special events and exclusive partner offers.
T-Mobile is celebrating 30 years not only thanks to its customers but also to its employees, who will play an important role in the anniversary programme. They will receive special gifts, while September's Goodbye Summer Party which will have a special anniversary theme. The milestone will also be reflected in a range of employee activities planned for the remainder of the year.
"Technology keeps moving us forward, but it is people who create real value. Thanks to the dedication of our employees, T-Mobile has become an innovation leader over the past thirty years and a company our customers can always rely on. We see this anniversary as an opportunity to thank everyone who has contributed to this remarkable journey," says Jitka Adámková, Chief People, Legal and Ethics Officer at T-Mobile Czech Republic and Slovak Telekom.
From the first mobile calls to artificial intelligence
When the company launched its mobile network in 1996, it revolutionized the Czech telecommunications market, making mobile phones accessible to the general public rather than a luxury reserved for a select few. Today, T-Mobile serves 6.6 million customers, operates one of the most advanced and highest-quality mobile networks in the Czech Republic and, beyond connectivity, helps households, businesses and public institutions embrace digital transformation. Over the past three decades, it has evolved from a mobile operator into an advanced technology company, delivering innovative solutions, connecting people, data, and digital services across the world.
Throughout its 30-year history, the company has been part of every major technological transformation of the Czech telecommunications market – from the first GSM networks through the rise of mobile internet and LTE to today's era of 5G, cloud services, IoT and artificial intelligence. At the same time, customer expectations have evolved significantly.
"It is important to look back at how far we have come, but it is even more important to look ahead. Technology has changed beyond recognition over the past thirty years, yet our role remains the same: connecting people and opening up new opportunities. That is why we continue to make significant investments in digital infrastructure. Today, success is no longer defined by the quality of a mobile network alone. Customers expect secure connectivity, smart digital solutions, innovation, and support in adopting new technologies. The future will be built on advanced network infrastructure, artificial intelligence, cloud technologies, and IoT. Our role is to help our customers stay prepared and make their everyday lives easier, so they can feel MeziSvými," adds Szabó.
Anniversary grant programme to support local communities
Supporting civil society and non-profit organisations has been an integral part of T-Mobile's activities since the very beginning. Through educational programmes, partnerships, and grant initiatives, the company has long supported projects that help people make better use of technology, strengthen local communities, and contribute to addressing societal challenges.
For this reason, the company's 30th anniversary celebration will also have a broader social impact. In the coming days, T-Mobile will launch a special grant programme entitled 30 Years with T-Mobile: 30 Places That Bring People Together, supporting new community projects in municipalities and smaller communities with up to 10 000 inhabitants. The programme will focus on initiatives that bring together local residents across generations while creating tangible, long-lasting benefits for the communities in which they are implemented.
More information here: https://www.t-mobile.cz/30let