- Inspiring stories of people how to deal with the current situation
- New ambassador every week
- Let's share our tutorials on coping with difficult times
Prague, April 7, 2020 – Most of us have never encountered the limitations of the current situation. To deal with them better, T-Mobile comes with a series of activities under a common hashtag # We do not stop living. Their goal is to show people's inspiring stories and their recipe for how to deal with current events and, with the help of modern technology, replace, at least temporarily, off-line activities with a transition to the online world. The first ambassador of the project is Yemi A.D. and his Dance Academy Prague.
Since mid-March, owners of most shops and services have been facing a completely unknown situation where they cannot be available to their customers. How to deal with such a situation will be shown by T-Mobile in the story of dancer and choreographer Yemi A.D., who had to transfer his Dance Academy Prague to online world. And thanks to the just-concluded cooperation with T-Mobile, it can continue its online courses.
“We always follow up on the story with 'living' evidence in the form of live streams for our social media followers,” explains Ladislav Báča, T-Mobile's brand and marketing communications manager, adding: “At the same time, we want to encourage people to share how they manage current difficult time to inspire each other with their stories.”
Livestream with Yemi A.D will take place this Thursday from 6.30 pm on the T-Mobile Facebook profile.
T-Mobile wants to show that, despite the current measures and restrictions, each of us can do things online as before. It is the fastest and easiest way.
In the coming weeks, T-Mobile fans on social networks (Facebook and Instagram) can look forward to inspiring ambassadors from the world of sports, education and culture. Thanks to T-Mobile's efforts and modern technologies, we can #StayConnected aand #DontStopLiving.
The project was created by the Newcast agency from the Publicis Groupe advertising group. The media was provided by Mediacom.