T-Mobile is continuing its marketing campaign revolving around the Růženka (“Rose”) mountain hotel with the launch of the campaign’s next stage on 15 August, this time centred on digital TV and new football content. The campaign will again feature Kryštof Hádek, Veronika Kubařová, Jiří Langmajer and Ctirad Götz.
While the previous campaigns presented a new concept for the offer of Magenta 1 services and the offer of fixed-line internet access, the new campaign is focused on the benefits of modern digital TV such as time-shifting for up to seven days and repeated pausing and rewinding of programmes. Moreover, T-Mobile TV newly includes two sports channels – Digi Sport 1 and Digi Sport 2 – starting with the M tariff plans. The two new sports channels offer top European football in HD quality every day: the German Bundesliga, the Italian Serie A, the Spanish La Liga and the English FA Cup. Beginning in August, Magenta TV will show campaign spots and, as a bonus, highlights and behind-the-scenes footage from the campaign shooting.
The campaign will run from 15 August until the end of October 2018; the release dates on individual types of media may vary.
More information about the campaign:
Media mix: TV, OOH, print, on-line, retail, social media
Creative concept: Saatchi & Saatchi
TV production: Boogie Films, directed by Tomáš Bařina
ATL: Saatchi & Saatchi
BTL: Havas Worldwide
Digital: Proboston Digital
Retail: Havas Worldwide
Social: Newcast
Media agency: MediaCom Praha