- The t-music chart will continue on Evropa 2; a part of the TV content will be moved to the internet after the show ends on Prima TV
- In addition to full-length videos, the portal at www.t-music.cz will now also offer interviews and reports from the world of music
Prague, 31 August 2007 - For the start of the school year, T-Mobile has prepared changes to the t-music TV show and website. Reports and interviews are being moved from TV to the portal at www.t-music.cz. The radio version of the t-music chart remains unchanged and will continue on Evropa 2.
"During the three years we have been running this TV show, we have developed it - in cooperation with TV Prima - into a very successful concept. Nevertheless, every format needs updating from time to time," says Michal Němec, T-Mobile's Vice President Mobile Portal and Content Services, adding: "Our music strategy is now increasingly focusing on young listeners and, as market research shows, a nation-wide, full-format TV broadcast is not the most effective tool to address music communities." This is why both parties - T-Mobile and TV Prima - have decided to end the existing cooperation.
Full-length videos and the internet version of the chart continue to be available at www.t-music.cz. In addition, the portal will offer reports from selected events and interviews with musical artists.
The t-music chart show on Evropa 2 remains unchanged. It is broadcast Fridays from 6 p.m. to 8 p.m. and repeated Sundays from 4 p.m. to 6 p.m.
t-music
t-music represents all music-related activities of T-Mobile intended particularly for active young people for whom music comprises an important part of their lives.
The portal at www.t-music.cz offers an e-shop with digital music, t-music PLAY!, caller tunes and ringtones, the t‑music chart with video clips, and news from the world of music. Through t-music, T-Mobile presents concerts of leading Czech and foreign artists, supports music festivals and events, and - thanks to the portal at www.stage.cz - new singers and bands.