Everyone knows the feeling – the person we used to be close to slowly moves away. The message remains unsent, and silence weighs us down more and more over time. The Christmas campaign reminds us that reconnecting can be very easy – just send one message. We are most burdened by the words we keep to ourselves.
Connect and be #MeziSvými again
The campaign's central video tells the story of a young woman who is troubled by an unsent message for her mother. The feeling of the unspoken literally becomes a burden for her – it turns into a heavy bag that accompanies her every step of the way. Only when she finds the courage to send the message does all the weight fall off her. "During the Christmas season, we realize the most important to be together and in contact with loved ones. With this year's campaign, we want to remind that breaking the silence sometimes means more than just sending a message. It's about connection, closeness and openness – the values that we share at T-Mobile and are also behind the idea of our #MeziSvými platform," says Michal Šlechta, Head of Brand & Marketing Communication at T-Mobile.
Run a campaign
The sixty-second Christmas spot launches in the Czech Republic on November 3. In addition to Germany and Slovakia, all other countries where the Deutsche Telekom Group operates will also participate. The spot will appear on TV, online, on social networks and in cinemas. It will be accompanied by shorter versions in 40, 30, 20, 15, 10 and 6 second formats – to appeal to cross-platform audiences and maintain the power of the main story.
Campaign credits
Agentura: INGO Stockholm
Creative Direction: Daniel Fisher, Stephan Vogel, Matt Longstaff
Production: Park Village, London
Director: Harry Bradbeer
Music / Sound Design: Field Audio, Simon Köhler and Nicolaas van Reenen
Link to the spot HERE.