T-Mobile continues its tradition of working with strong players in the Czech marketing landscape — once again choosing a marketing partner from the WPP network, the same group Ogilvy belongs to. Ogilvy is already involved in the onboarding process and will hand over all responsibilities to VML in June. VML itself operates in more than 50 markets and brings together over 26,000 professionals.
“This tender took a bit longer than usual, partly due to changes in management and also by the need to update marketing strategy. Although the competition was strong, VML convinced us with its deep understanding of our customers’ needs, innovative proposals, and the quality of the team dedicated to our account,” said Petar Babić, Chief Commercial Officer for Residential Customers at TMobile Czech Republic.
“We are extremely proud that T-Mobile has chosen us as its strategic brand communication partner. This success reflects the hard work, innovative thinking, strong teamwork, and deep market understanding of our people,” says Iva Welker, CEO of VML Czechia.
T-Mobile evaluated the agencies comprehensively — from strategic brand thinking and creative capabilities to client service, 360° communication approach, team spirit, and overall potential for a strong long-term partnership.