- The project launched at the Rock for People festival continues
- Used phones can be handed in at T-Mobile shops from 15 July
- More than three hundred handsets were collected during the festival
Prague, 15 July 2010 - T-Mobile continues to be involved in activities focused on nature and environmental protection. Beginning 15 July, anybody can bring their old mobile phones to a T-Mobile shop and receive a top-up coupon worth CZK 100 in return. The project is a continuation of the successful collection of used handsets at this year's Rock for People festival.
"Handset recycling is something we have long been engaged in. In 2008, we organised a very successful project called Recyklístek during which our customers received discount coupons in exchange for their old phones," says Jitka Chocová, Corporate Social Responsibility Manager at T-Mobile, adding: "We continued this project at Rock for People and were very pleased to see that it met with success."
A total of 355 phones were collected at the July festival. In light of the project's success, T-Mobile has decided to offer other customers this opportunity under the same conditions. Customers will have the possibility to return their old handsets to T-Mobile shops in exchange for a top-up coupon while supplies last, though no later than 31 August 2010. The number of coupons per person is limited; every customer can return a maximum of two handsets.
By handing in their old mobile phones, customers will not only help the environment, but they will also support a gorilla rescue project in Africa launched this year by the Prague Zoo in cooperation with REMA, which arranges for ecological disposal of handsets. Gorillas live in areas where certain materials used for manufacturing mobile phones, MP3 players and other electronic devices are extracted, and they are thus being pushed out of their natural habitat. For each mobile phone returned, REMA will donate CZK 10 to support the rescue project.
For more information, please visit www.prosvetkolemnas.cz.