T-Mobile has opened a non-public tender for a BTL agency within which it has approached, among others, its current agencies such as Retail Marketing Practice, KLAN and Made By Vaculik. The selection procedure will consist of several rounds and the evaluation criteria will include reference projects and experience, as well as implementation of a particular assignment which will be given to shortlisted participants based on the results of the first round.
The operator intends to proceed in line with the Férový tendr ("Fair Tender") initiative and will announce two to three winners in summer this year.