Christmas Eve 2011 in the T-Mobile network

Prague, 25 December 2011 – Christmas Eve traffic in the T-Mobile network kept to the trend of the recent years – overall traffic decreased fractionally year-on-year by less than 0.2%; the total number of calls increased slightly by 1% to 16.7 million. People still most commonly chose a text message for their Christmas wishes, though this year the SMS centre processed “only” 27.3 million, which constitutes a year-on-year decrease of almost 8%. However, the number of MMS messages grew significantly – the MMS centre received 277,430, over 18% more than last year. 

People call more on Christmas Eve from year to year, although text messages still prevail. The total number of incoming and outgoing calls exceeded nearly 16.7 million, which is a year-on-year increase of 1%. Out of this total, nearly 8.8 million calls were made by T-Mobile customers. The heaviest voice traffic shifted slightly towards the morning – customers were most active between 10:00 a.m. and 11:00 a.m., when nearly1.7 million calls were made. Increased traffic was also recorded between 7:00 p.m. and 9:00 p.m., when people called one another to share their impressions of their Christmas presents.

The total number of text messages processed by the T-Mobile SMS centre on Christmas Eve decreased year-on-year for the second time – this year by nearly 8% to 27.3 million. In addition to their mobile handsets, customers now use various external applications for sending SMS. However, the overwhelming majority of SMS is sent from mobile handsets (this year over 24.5 million, i.e. nearly 6% less than in 2010). The busiest SMS hour was between 12:30 p.m. and 1:30 p.m., when the SMS centre processed more than 2.5 million messages. During the busiest quarter of an hour from 12:45 p.m. to 1:00 p.m., 635,000 messages were processed.

After a decrease recorded last year, this year there was an increase in the number of multimedia messages (MMS): while in 2010 approximately 235,000 MMS (sent from mobile handsets, external applications and the internet) were processed by the MMS centre, this year the number of MMS sent reached 277,000, representing a rise of 18%. This year, the heaviest MMS traffic was recorded between 1:00 p.m. and 2:00 p.m. Nearly 24,000 multimedia messages sent via mobile handsets, external applications and the internet were processed by the MMS centre during this hour. The multimedia-message peak was recorded between 1:00 p.m. and 1:15 p.m., with the MMS centre receiving 7,000 messages.

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T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.