Christmas eve 2016 in the T-Mobile network

Christmas Eve traffic in the T-Mobile network decreased again as compared with the previous year. Traffic clearly moved from “standard” calls and text messages to data. The total number of calls reached the level of an ordinary Saturday, declining by 5% year-on-year to approximately 17 million. For the first time in history, the number of text messages decreased: the T-Mobile SMS centre processed 27.7 million messages containing Christmas wishes, which is 6% less than in 2015. The only areas that saw growth were data and multimedia messages: the MMS centre received 562,000 MMS, which is 13.4% more than last year. As compared with the previous year, the growth of data usage slowed down, with data traffic rising by 65.5%.

The total number of incoming and outgoing calls reached nearly 17 million, which is 5% less than in 2015. Distribution of calls over the given period remained the same as in previous years: the heaviest voice traffic was between 10:00 a.m. and 11:00 a.m., when more than 1.9 million calls were made.

The total number of text messages processed by the T-Mobile SMS centre on Christmas Eve decreased by 6% to 27.7 million. The busiest hour for SMS was again between 10:15 a.m. and 11:15 a.m., when the SMS centre processed more than 2.7 million messages.

The number of multimedia messages (MMS) reached nearly 562,000, which is approx. 13.4% more than last year. The heaviest MMS traffic was between 12:45 p.m. and 1:45 p.m., when the MMS centre processed more than 52,600 MMS sent via mobile handsets, external applications and the internet.

Data traffic increased by approx. 62.6%. While traffic in the 2G and 3G networks declined by 18% and 33%, respectively, traffic in the fastest 4G (LTE) network went up by a full 128%. The highest data consumption was reported between 8:30 p.m. and 9:30 p.m., after Christmas presents were opened.

20152016Year-on-year change
Calls (incoming and outgoing) 17,885,220 16,976,467 -5.08%
Calls made by TMCZ customers 9,343,865 8,809,676 -5.72%
SMS (sent via mobile phones and applications) 29,520,030 27,743,538 -6.02%
SMS sent via mobile phones 26,646,807 25,072,168 -5.91%
MMS (sent via mobile phones and applications) 495,430 561,666 13.37%
MMS sent via mobile phones 313,878 365,387 16.41%
Data traffic (GB) 59,649 97,008 62.63%
2G  3,066 2,515 -17.96%
3G 21,441 14,377 -32.95%
LTE 35,141 80,116 127.98%


 
About the Company

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, is with its more than 6.2 million customers the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to converged telecommunications services, it offers TV and comprehensive ICT solutions. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists), www.t-mobile.cz/pomahame (information on the company’s CSR activities) and www.rozjezdy.cz (T-Mobile Takeoffs of the Year – a program to support small businesses).

Contact details of the press unit: press@t-press.cz.