Magic Tuesdays: new benefits and more partners

• Mobile internet access for one day completely free every Tuesday
• Text messages for half price extended until the end of the year
• Significant expansion of the portfolio of partners offering two products for the price of one

Prague, 27 June 2011 – T-Mobile is enhancing the Magic Tuesdays offer for all of its customers. Every Tuesday beginning 5 July, customers can look forward not only to on-net text massages for half price but also to free mobile internet access for one day.

“The concept of Magic Tuesdays has met with a very positive response from our customers,” says Petr Dvořák, Marketing Director at T-Mobile, adding: “Just for comparison, the number of orders of two text messages for the price of one and benefits with partners exceeded the Bonus customer loyalty program by roughly ten times during the first three months.”

Specially priced T-Mobile services: SMS for half price, free mobile internet access for one day
Beginning in July, the Magic Tuesdays program will offer benefits for both texting enthusiasts and avid mobile internet users. The offer of two text messages to the T-Mobile network for half price remains valid until the end of the year. The benefit can be easily activated by sending an SMS with KOUZELNEUTERY SMS to 4603.

Together with text messages for half price, all customers can enjoy free mobile internet access every Tuesday. Users of the Internet v mobilu na den (“Moble internet for one day”) add-on can surf the internet free of charge on Tuesday automatically. Customers who would like to test mobile internet access or do not have any active data bundle just need to send an SMS with KOUZELNEUTERY INTERNET to 4603. Internet v mobilu na den will be activated for them, including free internet use on Tuesdays (the standard price of the add-on is CZK 24 incl. VAT for 24 hours).

Many new partners are joining the program at the beginning of summer holidays
An attractive expansion of the offer of two products for the price of one will go into effect on Tuesday, 5 July. The existing portfolio of benefits – fast food, beer and cinema tickets will be enhanced with:

• Costa Coffee – order SMS with KOUZELNEUTERY COSTA to be sent to 4603; a free coffee with any coffee purchased (of the same or lower value) 
• Coffee & Co – order SMS with KOUZELNEUTERY CC to be sent to 4603; a free coffee with any coffee purchased (of the same or lower value) 
• UGO juice bar and B juicy – order SMS with KOUZELNEUTERY UGO to be sent to 4603; a free fresh cocktail with any half-litre fresh cocktail purchased (of the same or lower value) 
• DinoPark – order SMS with KOUZELNEUTERY DINO to be sent to 4603, two tickets for the price of one, with the exception of family tickets 
• Babylon Liberec Centre – two tickets for the price of one to:
  • Aquapark – SMS with KOUZELNEUTERY BABYLONA to be sent to 4603
  • Wellness Centre – SMS with KOUZELNEUTERY BABYLONW to be sent to 4603
  • iQpark – SMS with KOUZELNEUTERY IQ to be sent to 4603
• FAnn Parfumerie – order SMS with KOUZELNEUTERY FANN to be sent to 4603; a free Max Factor make-up product with one purchased product (of the same or lower value)

Customers can naturally still use Magic Tuesdays benefits at KFC, CinemaCity and The PUB. The two-for-one offer at KFC newly includes the Brazer Twister. The PUB also has an enhanced offer: until 30 September, every T-Mobile customer can get two mojitos, including the non-alcoholic variant. All customers need to do is to send an SMS with KOUZELNEUTERY MOJITO to 4603.

Every Tuesday beginning 5 July, T-Mobile customers can make use of the benefits available within the Magic Tuesdays program – text messages for half price, free internet access and two products for the price of one. Those who are not sure where to find the partners or what the correct form of an order SMS is can download a special application, which is available for Android, iOS (Apple), Symbian, Windows Mobile and BlackBerry operating systems.

 

For more information, please visit www.kouzelneuterky.cz.

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.