Christmas Eve 2012 in the T-Mobile network

Prague, 25 December 2012 – Unlike in previous years, Christmas Eve traffic in the T-Mobile network rose slightly by approximately 4%, mainly thanks to an increase in data traffic. The total number of calls dropped slightly by less than 3% to approximately 16.3 million. People still most commonly choose a text message for their Christmas wishes, though this year the SMS centre processed "only" 26.3 million, which constitutes a year-on-year decrease of almost 4%. This year, the number of multimedia messages (MMS) grew significantly again – the MMS centre received 336,577 MMS, over 21% more than last year. As compared with the previous year, overall data traffic increased by 110%.

Many Czechs call their family and friends on Christmas Eve. The total number of incoming and outgoing calls reached nearly 16.3 million, which is a year-on-year decrease of less than 3%. Similarly as in the previous year, the heaviest voice traffic was between 10:00 a.m. and 11:00 a.m., when nearly 1.6 million calls were made. Increased traffic was also recorded between 7:00 p.m. and 9:00 p.m., when people called one another to share their impressions of their Christmas presents.

The total number of text messages processed by the T-Mobile SMS centre on Christmas Eve decreased year-on-year for the third time – this year by nearly 4% to 26.3 million. The busiest SMS hour was between 12:30 p.m. and 1:30 p.m., when the SMS centre processed more than 2.4 million messages. During the busiest quarter of an hour from 12:45 p.m. to 1:00 p.m., 609,000 messages were processed.

Multimedia messages (MMS) again saw an increase this year: their number reached nearly 337,000, representing a rise of 21%. This year, the heaviest MMS traffic was recorded between 12:45 p.m. and 1:45 p.m. More than 29,000 multimedia messages sent via mobile handsets, external applications and the internet were processed by the MMS centre during this hour. The multimedia-message peak was recorded between 12:45 p.m. and 1:00 p.m., when the MMS centre received 7,000 messages.

’000 2012 2011 Year-on-year change (in %)
Calls (incoming and outgoing) 16,247 16,735 -2.9
Calls made by T-Mobile customers 8,508 8,777 -3.1
SMS (sent via mobile handsets and external applications) 26,283 27,337 -3.9
SMS sent via mobile handsets 23,435 24,520 -4.4
MMS (sent via mobile handsets and external applications) 337 277 21.3
MMS sent via mobile handsets 218 174 24.9

About the Company

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, is with its more than 6.2 million customers the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to converged telecommunications services, it offers TV and comprehensive ICT solutions. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at, (the portal for journalists), (information on the company’s CSR activities) and (T-Mobile Takeoffs of the Year – a program to support small businesses).

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