Enjoy the Magenta Weekend at T-Mobile observation towers

• Exciting programme at nine T-Mobile BTS towers during the weekend of 22 and 23 August
• T-Mobile network currently consists of more than 4,500 base stations
• T-Mobile has the best network in the Czech Republic according to the P3 Solutions survey

Prague, 18 August 2009 - Magenta will be the colour at nine observation towers in nine regions of the Czech Republic on the weekend of 22 and 23 August 2009. During this "Magenta Weekend", visitors to the observation towers, which also double as T-Mobile base-transceiver stations (BTS), can learn interesting facts about the network of the Czech largest mobile operator. The programme also features games and competitions for children and adults. Tourists will certainly appreciate special tourist maps of the Czech Republic showing the location of observation towers. The paths to the observation towers will be clearly marked with signs. At the entrance, visitors will be greeted by hostesses and asked whether they wish to participate in a tipping competition to win a lenticular sticker. They will also receive a small gift made specifically for this occasion - a tourist map and an imprint of a special stamp. Many activities have also been prepared for children, for example a possibility to build an observation tower using a building set.

Czech users are accustomed to the possibility of being able to call anywhere and anytime. Mobile signal is omnipresent and invisible and it is very difficult to see what lies behind "it". In addition to a great amount of human labour, mobile services could not be provided without technological background. And it is the technological equipment that the Magenta Weekend wants to present to users of mobile services who make their calls every day, perhaps thanks to the signal transmitted by one of the nine observation towers. In addition to these towers, the T-Mobile network consists of other 4,500 base stations that are being replaced with modern, energy-effective base stations supplied by Huawei. Along with the massive modernisation of the existing GSM network, involving investments of CZK 3.5 billion last year only, T-Mobile is also extending its EDGE coverage, which is now available to 91% of the Czech population, and improving the quality of coverage. According to the survey conducted by an independent company P3 Solutions, T-Mobile has the best network in the Czech Republic, with 99.6% success rate on call set-up. Investments into modernisation of the GSM network are planned to reach CZK 4 billion.

A record number of 800 base stations will be replaced during this July and August only. In addition to the EDGE technology, the modernised base stations will offer a new functionality, Paging Coordination, which allows users to receive incoming calls even if they are browsing the web. If there is an incoming call, the data connection is suspended and renewed after the call is finished.

List of observation towers offering an entertaining programme during the Magenta Weekend

Observation tower	Region	Town, district	Opening hours during the  Magenta Weekend
Kuníček u Petrovic	Central Bohemia	Petrovice, Příbram	10:00 - 12:00 13:00 - 19:00
Sylván	Pilsen	Plzeň, Plzeň-město	9:00 - 18:00
Javorník	South Bohemia	Javorník, Prachatice	9:00 - 18:00
Plešivec	Karlovy Vary	Abertamy, Karlovy Vary	10:00 - 20:00
Sokolí vrch u Dobrné	Ústí nad Labem	Dobrná, Děčín	10:00 - 17:00
Kozinec	Hradec Králové	Vidochov, Jičín	Sat 12:00 - 17:00
Rozhledna Kozlov	Pardubice	Česká Třebová, Ústí nad Orlicí	9:00 - 18:00
Bílov u Fulneku	Moravia-Silesia	Bílov, Nový Jičín	10:00 - 20:00
Doubrava Loučka	Zlín	Vizovice, Zlín	12:00 - 18:00

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.