Kaktus hits the 76,000-customer mark and prepares a campaign and a competition

  • Seventy percent of Kaktus’s customers use data services
  • Free Facebook access for SIM cards activated from 1 June and using a data bundle
  • Current customers will benefit from free Facebook access forever even without any bundle
  • Total of 28,806 customer requests handled via Facebook so far; communications channels will now be extended to include web chat
  • New campaign with popular YouTubers and competitions to win attractive prizes 

Kaktus has attracted 76,000 customers, of whom 70% use data services and 60% free Facebok access. The limited promo offer of free Facebook access expires on 1 June. Customers activating a SIM card after 31 May will be able to use free Facebook access when they have an active data bundle, while nothing changes for Kaktus’s existing customers. Kaktus is also preparing a competition to win attractive prizes, web chat and a campaign with YouTubers and the hashtag #boduju. 

The most popular Kaktus bundles include data bundles (activated by 55% of customers), followed by bundles containing free calling minutes (26%) and free text messages (19%). Sixty-five percent of data bundles purchased by customers are those with automatic extension, so no unused data can be lost. 

The self-service application is very popular among Kaktus’s customers: it has been downloaded by more than 27,700 users, while 80% of all transactions relate to the administration of bundles. In the first four months of this year, the operator handled nearly 29,000 queries via Facebook. Since some customers lacked the standard chat feature, web chat will soon be added as another communications channel. 

Kaktus’s new “spine” campaign will run between 31 May and 14 June in cooperation with popular Czech YouTubers, who include Jirka Král, Johnny Valda and MadBrosChannel. The YouTubers will be connected via the hashtag #boduju; however, each of them can approach the “Hardship of Wooing” (Strasti balení) theme in their own way. Other Kaktus fans can take part in a competition to win attractive prizes, including an HTC Desire 816 with a SIM card and CZK 5,000 in credit, an HTC Desire 816 and a selfie stick. 

More information about the competition will be available from 31 May on www.fb.com/kaktus

The campaign featuring the YouTubers will mark the start of another cartoon Kaktus campaign created by Saatchi & Saatchi. It is based on the experiences shared by teenagers within a survey conducted for the “spine” mark by PerfectCrowd. 

More information is available on www.mujkaktus.cz

About Kaktus
Kaktus is a mobile operator intended for young people and it likes to do things its own way. It decided to distinguish itself primarily by providing a simple and fair offer of services without obligations. It offers free Facebook access to its customers who have an activated data bundle. It has been operating on the market since 3 October 2013 and has more than 76,000 customers.

Unlike other operators, Kaktus provides its services mainly to internet users and communicates with them informally, the Kaktus way.

About the Company

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, is with its almost 6.2 million customers the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to converged telecommunications services, it offers TV and comprehensive ICT solutions. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists), www.t-mobile.cz/pomahame (information on the company’s CSR activities) and www.rozjezdy.cz (T-Mobile Takeoffs of the Year – a program to support small businesses).

Contact details of the press unit: press@t-press.cz.