Prague, 10 October 2012 – T-Mobile has presented interesting figures from traffic during the summer holidays. By far the biggest rise in this period was achieved by mobile internet services, with data consumption by clients travelling within Europe increasing by exactly 92%. The fact that data services are really popular this year is also confirmed by the number of purchased Travel&Surf data roaming bundles, which increased to 57,000 in July and August alone, with the one-day service accounting for the largest part of the increase.
The summer holiday season would seem to prompt people to make phone calls; however, most users mainly browsed the web during their time off this year. Customers travelling within Europe almost doubled the statistics from last year and those visiting Zones 3 and 4 (Russia, Africa, Asia, Australia, Oceania, America, the Caribbean) increased the figure by 66%. As for outgoing calls, the traffic in these zones stayed the same as last year; for calls within Europe it increased by 5%. Standard text messages saw an increase of 6% compared to last summer in Zones 3 and 4, while in Europe the operator recorded a slight decrease of 1%. The number of MMS also dropped this year, with users sending approximately 230,000 pictures in the monitored period.
The record holder of the past summer is a contract customer who spent 4,373 minutes (almost 73 hours!) making roaming calls. Another record was set by a client with a prepaid Twist card who sent 5,320 SMS from his holiday abroad (the winner among contract customers sent 2,260 SMS). A passionate fan of pictures sent 210 MMS during the summer and the biggest lover of web-browsing used 17,989 MB under his/her tariff plan. The busiest period for outgoing roaming calls, SMS and data transfer was the first week of July, which included two national holidays.
Both groups of customers, i.e. prepaid-card users and contract customers, tried hard in the notional competition to achieve higher consumption of services while abroad. Nevertheless, users of contract tariff plans swept the board in all events.
The busiest destinations in terms of traffic have traditionally included our immediate neighbours – Slovakia, Germany and Austria; however, Croatia and Italy were not far behind. The most distant countries from which T-Mobile customers called include, for example, the Cook Islands, Bermuda, Fiji and Madagascar.
T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, is with its more than 6.2 million customers the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to converged telecommunications services, it offers TV and comprehensive ICT solutions. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.
T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.
More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists), www.t-mobile.cz/pomahame (information on the company’s CSR activities) and www.rozjezdy.cz (T-Mobile Takeoffs of the Year – a program to support small businesses).
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