T-Mobile Brand Successfully Introduced to the Czech Market

• 2 July marks the end of the process of rebranding to T-Mobile
• Starting today, the T-Mobile brand will appear in the names of tariffs, products and services
• Internet services, so far known under the brand Click, will now be available to customers on the t-zones portal
• The Twist logo remains present in the Czech market

Prague, 2 July 2002 â?" Today marked the official end of the change from the local brand Paegas to the global brand T-Mobile. As a result, RadioMobil customers will now encounter only the new brand T-Mobile. The Paegas brand is no longer going to be actively communicated.

â?śThe advertising campaign accompanying the brand migration was launched on 2 April and continued for exactly three months. We consider the campaign to be very successful. This has been confirmed by the results of surveys we have had conducted,â?ť says Roland Mahler, Managing Director of RadioMobil.

According to the surveys performed by Research International after the first two months of the campaign, fifty percent of respondents spontaneously named the T-Mobile brand as the brand of one of the mobile operators. When asked if they knew the T-Mobile brand, no fewer than 87 percent of respondents answered in the affirmative.

Starting today, the T-Mobile brand will appear not only in the network name but also in the names of services, on SIM cards and displays of all new telephones. On displays of the phones and SIM cards which have already been sold and that allow this change to be made, the network name will be changed in the course of July by the automatic sending of the T-Mobile name. The actual rebranding does not place any requirements on customers â?" it does not affect their telephone numbers, services used or tariff selected. Users of prepaid services will continue to encounter the Twist name.

An entirely new name â?" t-zones â?" has been given to the service so far known as Click. In addition to the new name, t-zones brings a complete change of design and structure. As a result, the portal will offer increased user comfort due to simple and easy navigation. The t-zones portal has been developed based on the experience with similar mobile portals of the subsidiaries in Austria, Germany and the UK.

The new names of tariffs, products and services can be found in the annex which forms part of this press release.

T-Mobile International
T-Mobile International, one of Deutsche Telekom AGs four strategic divisions, is one of the worldâ??s leading international mobile communications providers. Deutsche Telekomâ?? subsidiaries and affiliated companies today serve more than 69 million mobile customers worldwide. T-Mobile is the first transatlantic mobile communications provider utilizing the digital GSM wireless technology standard. For more information, visit www.t-mobile.com.

Contact:
JiĹ?í Hájek
Corporate Communication Manager
RadioMobil a.s.
Tel: +420 603 400 130
Fax: +420 603 620 106
E-mail: press@t-mobile.cz

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.