T-Mobile to Bring iPhone 4 to Czech Republic on 27 August 2010 at 7 a.m.

  • Prices from under CZK 7,999
  • Morning sales including breakfast at T-Mobile Shop at Na Příkopě 23
  • microSIM from a standard SIM card - fast, easy and free of charge

Prague, 26 August 2010 - T-Mobile today announced that it will launch iPhone 4 in the Czech Republic on 27 August. The operator will offer 16GB version in black colour from under CZK 7,999. iPhone 4 will be available both to post-paid and pre-paid customers. The sale for impatient iPhone fans will start at 7 a.m. at T-Mobile Shop in Prague, Na Příkopě 23. To make shopping more pleasant, T-Mobile will offer free breakfast to its customers.

iPhone 4
iPhone 4 features FaceTime, which makes the dream of video calling a reality, and Apple's stunning new Retina display, the highest resolution display ever built into a phone, resulting in super crisp text, images and video. iPhone 4 also features a 5 megapixel camera with LED flash, HD video recording, Apple's A4 processor, a 3-axis gyro and up to 40 percent longer talk time - in a beautiful all-new design of glass and stainless steel that is the thinnest smartphone in the world. iPhone 4 comes with iOS 4, the newest version of the world's most advanced mobile operating system, which includes over 100 new features. The revolutionary App Store provides access to more than 200,000 apps including the new iMovie app built just for iPhone 4.

"We're happy we belong to the operators which could offer this long expected terminal to its customers," said Petr Dvořák, Marketing Director T-Mobile Czech Republic a.s., adding: "iPhone is not a pure handset, it's a phenomenon having numerous enthusiastic fans. In our portfolio, iPhone has an important position."

Prices
iPhone 4 will be offered in several levels from under CZK 7,999. The basic price is CZ 16,999; a prospective buyer with the lowest minimum monthly commitment of CZK 250 will pay CZK 14,499. iPhone 4 sold in a Twist set will cost CZK 17,049.

iPhone 4 16 GB Price for new customers (CZK) Price for current customers (CZK)
Monthly commitment CZK 2300  9,999  7,999
Monthly commitment CZK 1200 11,499 9,999
Monthly commitment CZK 800 12,499 11,499
Monthly commitment CZK 500 13,499 12,999
Monthly commitment CZK 250 14,499 14,499
Basic price 16,999
Twist set 17,049

T-Mobile offers iPhone users customer experience of 3G network covering approximately 25% of population and nation-wide EDGE network. "We'd like to remind iPhone 4 users of the possibility to activate one of our brand new Internet v mobilu data tariff plans which offer advantageous pricing for heavy internet users," recommends Dvořák.

Standard Klasik Premium
Standard price (CZK) 139.00 238.80 499.00
12-month contract 125.00 210.00 449.00
24-month contract 110.00 178.80 399.00
FUP 100 MB 200 MB 1 GB
Note: Inc. VAT. After reaching FUP limit, transfer speed is slowed down.     

For more information about data tariff plans, please visit: 
http://www.t-mobile.cz/web/cz/residential/internet/pripojeni-k-internetu.

Free microSIM card
The iPhone 4 uses a new type of SIM card - "microSIM" - which is smaller than the standard SIM card. Each customer that buys a new iPhone and activates a new tariff plan or asks to have the current active SIM card exchanged at a T-Mobile shop will get a free microSIM. Customers may use a unique T-Mobile offer: each T-Mobile shop will be equipped with a special cutter for reducing the size of a standard SIM card to the microSIM size. This is much faster than the standard exchange of SIM cards. The service is also free of charge. For temporary use of the microSIM in a regular mobile telephone, a special microSIM adaptor can be purchased for CZK 70.

For more information, go to www.t-mobile.cz/iPhone.


 
About the Company

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.