t­music presents the Rock for People festival

  • T-Mobile to be partner of the biggest music festival in the Czech Republic
  • T-Mobile customers can buy discount tickets from our eShop
  • Kaiser Chiefs and The Offspring to perform on the t-music stage

Prague, 7 May 2008 - The biggest Czech music festival, Rock for People, will take place in Hradec Králové again this year, after last year's premiere there. And t-music will definitely be part of it. The main stars of this year's festival will be Kaiser Chiefs and The Offspring who will perform on a stage sponsored by the t­music stage project and bearing its name. T­Mobile has prepared a number of attractive offers for its customers: discount tickets, free tickets for winners of our SMS competition, a special t-music zone and other events.

T-Mobile is one of the partners of the Rock for People festival this year, supporting it through its t­music promotion project. The festival has recently won the Anděl award of the Czech Academy of Popular Music in the category Czech Music Event of 2007 and this year's line-up also looks very promising. The festival will again take place at the former airfield in Hradec Králové from 3 to 5 July.

"Our t-music stage will bring a number of interesting bands to the festival. While the Kaiser Chiefs and The Offspring will be the main stars, there are some great amateur bands taking part in a competition now which will hopefully make it to the festival too. We strongly believe that our customers will appreciate the range of interesting offers that we have prepared for them," says Zuzana Kadlečková, Senior Head of Sponsoring and Events at T­Mobile.

Tickets available in the Bonus catalogue
All T-Mobile customers enrolled in the T-Mobile Bonus loyalty program can get tickets for the festival in exchange for their Bonus points. All they need to do is pick this option from the Bonus catalogue.

Buying tickets at T-Mobile's eShop is another way to save money; starting 1 May, tickets are available there at the discounted price of CZK 650, compared to the standard price at ticket agencies of CZK 950. This savings of CZK 300 is available to any T-Mobile customer and may be applied to a single ticket only, while supplies last.

SMS competition
Those not able to buy discounted tickets in time can try their luck in our SMS competition. Any T-Mobile customer can enter the competition at www.t-music.cz/rockforpeople, to win two of the 50 tickets up for grabs. And the luckiest of them will get not only tickets but also the chance to meet a selected band backstage.

t-music zone
Apart from sponsoring the t-music stage which will host the biggest stars of the festival, T-Mobile will also provide visitors of the Rock for People festival with alternative entertainment. They can surf the internet free of charge at the special t­music zone, using T­Mobile's Internet 4G. And of course, there will be the traditional recharge corner where visitors can recharge their phone batteries or top-up their Twist credit. People will also be able to play table foosball or get mattresses and raincoats in T­Mobile colors.

T-Mobile customers will also be able to use a free information SMS channel which will supply them with the latest festival information.

"Make your own festival"
Amateur bands have a unique opportunity to perform at the festival. The "Make Your Own Festival" competition is now underway at Stage.cz in which any band that has not yet signed a contract with a producer and has a profile on Stage.cz can participate.

The five best bands will then be selected based on SMS polling for a chance to play on one of the Rock for People stages. The competition runs until 15 May 2008.

t-music
t-music represents all music-related activities of T­Mobile intended particularly for young people for whom music comprises an important part of their lives. The www.t-music.cz portal features t-music PLAY!, an e­shop with digital music, caller tunes and ringtones, and the t­music chart with video clips and music-related news. Through t­music, T­Mobile presents concerts of Czech and foreign artists, supports music festivals and, through the www.stage.cz portal, also new singers and bands.

For more information, please visit www.t-music.cz.


 
About the Company

T-Mobile Czech Republic, a member of the international telecommunications group Deutsche Telekom, has almost 6.2 million customers, the number-one operator in the Czech market. T-Mobile is an integrated operator: in addition to telecommunications services, it offers comprehensive ICT solutions not only for companies, but also for other organizations and individuals. It provides outstanding services in the high-speed network, which was proved repeatedly by benchmark testing performed by umlaut (former P3) with Best-in-Test seal.

T-Mobile Czech Republic places emphasis on taking a responsible approach to the environment and society. It adheres to fair business practices, helps beneficial applications and services to see the light of day, supports non-profit organizations, small businesses and individuals, and lends a helping hand whenever crisis situations arise. The company’s employees serve as volunteers in many places across the entire Czech Republic.

More information about the company is available at www.t-mobile.cz, www.t-press.cz (the portal for journalists) and www.t-mobile.cz/pomahame (information on the company’s CSR activities).

Contact details of the press unit: press@t-press.cz.